Krista Covey

Vice President, Economic Development & U.S.A. Innovation Programs
VelocityTX / Texas Research Technology Foundation


Krista is the Vice President of Economic Development & U.S.A. Innovation Programs for VelocityTX, an international center of innovation in San Antonio, Texas. VelocityTX, at its core is a hub where entrepreneurs can access the resources they need – capital, mentors, executives, scientists, deal flow, specialized manufacturing, etc. She works with individuals and businesses in the ideation phase through commercialization and beyond. Krista specifically developed and oversees the business innovation programs including: Velocity360 Ideation, Velocity Human Health Accelertor, Velocity Incubator, Velocity Growth for second-stage companies, VTXmPACT Mentorship, and VelocityTX Research and Technology Commercialization.

Previously, Krista worked in a traditional Economic Development role and started the SMARTstart Business Incubator program serving Florida’s, Tampa Bay entrepreneurs as a “bottom-up approach” to economic sustainability.  SMARTstart more than doubled in size and expanded to two locations within a year. She also managed a micro-loan fund for early-stage and small businesses that could not access traditional sources of capital. She also coordinated an Entrepreneur Assistance network, providing free help for small businesses. She managed the Economic Gardening program for established high-growth businesses and facilitated Founder/CEO roundtables.

She is a Certified Program Director with the Economic Gardening Institute and GrowFL serving second-stage entrepreneurs. In contrast to traditional business assistance, economic gardening focuses on strategic growth challenges, such as developing new markets, refining business models and gaining access to competitive intelligence. Economic gardening specialists help CEOs identify which issues are hindering their growth and then leverage sophisticated tools to deliver insights and information for immediate implementation.

Before embarking on her Economic Development career, she had over ten years of commercial finance experience working in corporate lending and managed an extensive lending portfolio. In addition, she has also grown her own successful finance business with a profitable exit. Krista holds a B.S. in Business Marketing from Southeastern University and her Masters in Business Administration from Saint Leo University.

Krista is a Certified Incubator Manager with the International Business Innovation Association (InBIA) and is a proud member of the InBIA Board of Directors, currently Chairing the Audit Committee and 2nd Vice Chair. She is also a member of the Start-up Champions Network serving on the Membership Committee. She is also an Ambassador for the Co.Starters community, fueling vibrant entrepreneurial ecosystems.

She currently serves on the Board of Directors for the San Antonio Chamber of Commerce and Chairs the Economic Development Committee.  She was the Tampa Bay Times’ “Top 20 who made the Tampa Bay economy better in 2014.”

Born in Chicago, Illinois, Krista grew up in sunny, central Florida. She currently resides and loves living in San Antonio, Texas with her husband and two beautiful daughters.

Krista is passionate about family, start-ups, good food, building things, wild adventures, and traveling to (and serving in) developing countries.